Google Ad Mangement

If you are alive in the 21st Century, then you cannot escape the dominance of Google in everyday life. Don’t know something? Google it. Google is so powerful that it has become a verb in our everyday vernacular. That is why Google Ads is a crucial part of the online marketing success that we have had with our clients. 

SEO is a low-maintenance way to boost your spot in the organic results when people search for a business in your category. It’s very open-ended about who will land on your site, because it targets those buyers who are actively searching for what you provide. SEO takes advantage of the factors that determine who will rank, but Google Ads space is occupied by the highest bidder. 

Google Ads allow us to take a more targeted approach to marketing by combining the efforts of SEO and the ad itself. We utilize Google Ads in a way to draw attention to your business. People might not know they need your goods or services but with a well produced ad, it’s easy to draw them in. If you’re sure you can handle some new business, Pay-Per-Click is a great option. Our Google Ad Management service is an example of an inorganic way to gain customers. While Pay-Per-Click is more high maintenance and subject to recurring fees, it has tremendous advantages when used correctly. We help you target the right audience based on what keywords are performing well. Google Ads will often provide quick results because of this.

One of the reasons that Google Ads are not only effective, but also cost efficient is because they actually have to work at getting clicks in order to make money. The boost that you can get from Google Ads will dramatically increase your sales leads, which you can then turn into real money for your business. Our team is here to help you use this tool to the fullest and make sure that it is a productive way to spend your ad dollars. ​

Ultimately, we do not want to buy Google Ads all the time. The goal of paid ads is not just to benefit from their temporary boost to your online presence but to build a plan for your business to grow. When we run Google Ad management we use the campaigns to make those sales but also to take the analytics and increase traffic for future sales goals. The more that we can boost your business and create a reputation that you are the most trusted place to go in your particular market, the less you will have to rely on paid ads to get eyes on your advertising. The main thing that we want you to know about working with Gen Zen is that we are going to build your business’s online marketing in such a way that you see long term benefits. Each and every time you invest in a marketing campaign through us, we want you to see the big picture and how this is going to affect your overall performance online.

---