Google Maps Marketing
The most commonly used search engine is Google, and approximately half of the searches there are to find a local business. If you provide a local service it’s incredibly lucrative to take advantage of the opportunity to rank in the Google Maps listing. Even if you’re not familiar with the term “map pack,” there’s a chance you may have seen and used it. Appearing at the top of a Google search results page is a little box with 3 businesses in it. If you’ve noticed this box, you’ve stumbled upon what is called the Google local pack, or Google map pack. The businesses displayed here are at an advantage because they occupy the most obvious position. Thus they have achieved the highest probability that consumers will notice and choose them. And since these options appear above the organic results, it’s possible that customers may find what they need here and not look any further.
Although the businesses at the top of these results may not be better, their position gives them clout. After all, we count on Google to know everything, so it seems like Google must suggest the best business in the area first. However, it’s not a matter of being the best. It’s a matter of knowing what Google looks for when ranking businesses. And that’s why it is important that we secure a place for you in this coveted top spot. If you don’t already have a verified Google My Business listing, or GMB, the first thing we’ll do is create one. Although it's possible for unverified listings to appear in the organic results, they aren’t eligible for the local map results. This means if your competitors have verified businesses and you don’t, Google will automatically place your business down below them—where people won’t see it. So instead of discovering your business when customers search the local area, they will see your competitors. This is just handing away business. But thankfully it’s a major mistake that’s easy to remedy. If you’d really like to make an impression, we can help you appear in the Map Pack and again at the top of the organic results. This greatly increases the potential that people choose your business—because you literally stand out above the competition. Psychologically, seeing something at the top of the list implies that it is number one. Ranking at the top of the Google Maps Listing and again at the top of the organic results really reinforces this. It garners a sense of familiarity with your potential customers, validates your business, and makes them confident about spending money with you. It’s estimated that more than half of people use Google Maps as their main navigation app. Since most people don’t peruse the pages to choose a business, it’s valuable to hold the top position. We can help you to secure this for your business using Google Maps SEO. To do this we tweak the factors in the algorithms to your advantage. Customers in search of a local good or service don’t usually search for businesses by name. Usually they search for a category of business in their area. That’s why we need to help your business come up when people Google search terms associated with your services. Not only is it important to rank using keywords, but it’s also important to have location authority. To have location authority means that your business will appear over a greater radius, and thus reach a broader audience. If your Google My Business listing appears at the top of the search results there are many benefits. New people will find you easily, and you will appear to be one of the best options in the area. When it is simple for consumers to find you, and you occupy the top ranking spot to legitimize you, it’s guaranteed that you’ll bring in more business. With our Google My Business optimization service we know the many ways to improve your Map Pack ranking. Additionally, if we help you rank in both the Map Pack and the organic search results below, it is highly likely people will purchase your goods and services without looking any further. |
|