Web Design Services
When people think of web design, what often comes to mind is solely the way a page looks. Of course this is important because it is a user's first impression of the site—the colors used, the images, the font, the icons, etc. However, a competent and successful website design encompasses much more than its general aesthetic. After all, people are going to engage with the site and not just appreciate it as a piece of visual art. Even the most beautiful website design Fort Lauderdale has to offer is worthless if it does not facilitate an instinctive ease of use.
Surely all internet users have had, at some point, the experience of fumbling around a poorly designed site unable to find what they seek. This fumbling is a product of poor UX, or user experience. So while we aim to impress visitors with the visual impact of a website, the way it functions should NOT stand out. If someone has to think too much about how to get around on your page, it’s usually a case of poor design. Proper UX makes it easy for the user to find what they want quickly, effortlessly, and without becoming frustrated. Think of going for a walk in the woods. If there are no marked trails, you might end up circling the same trees for hours, never making it to the intended destination. However, if there are signs to guide you along the trail, you’ll have an enjoyable walk that naturally leads where you want it to.
One of the philosophies or our Fort Lauderdale web design team is to focus on mobile site development. Many websites function best on desktop or laptop computers, but more than half of the people who browse the web are using cell phones or tablets! We are aware that ignoring mobile compatibility is outdated and will help you keep up with mobile technology. Even if the appearance of your site is flawless on a desktop, if the font is too small on a cell phone, or certain sections don’t come through, consumers will simply move on to a competitor who has a website that functions clearly and easily on the device they’re using. Gen Zen is happy to employ a web designer Fort Lauderdale businesses will benefit from, who takes these factors into account.
In addition to sleek aesthetics and navigation, it’s important that quality of the written content on our websites be clear, concise, and grammatically correct. We want to communicate coherently with consumers about the goods and services being offered, and indicate precisely why they are valuable or necessary. No matter what type of business, the webpage should be readable and engaging.
Finally, it’s important for consumers who are interested in hiring you to be able to easily contact you. We want to make sure that there are as few barriers as possible between you, the consumer, and the sale. There are several ways that our Gen Zen Fort Lauderdale website design team will help you set up an easy line of communication with buyers. First of all, click to call services can be implemented for customers who are on cell phones. As it sounds, this simply means a consumer can click a button that will bring up your number in their phone so they can call you immediately without having to copy and paste or recall your phone number. We also recommend a clearly visible link for email contact.
Another important service we offer is to set up an e-commerce site. With such a site, consumers can purchase directly from you with just a few easy clicks. All of this savvy makes us the most progressive web design company Fort Lauderdale has to offer. Now that you have a chic website that is easy to navigate and facilitates basic communication with your customers, we need to make sure that the people who look for your services are able to find you! And that involves the use of SEO.